What this resource explores
An archived entrepreneurship course focused on identifying business opportunities and developing a plan for a new enterprise.
- Identifying and evaluating opportunities
- Markets and business planning
- Communicating a new-venture concept
Who it is for
Readers exploring the structure of a new business and the questions behind an enterprise plan.
Background & preparation
The course is aimed at learners exploring a new enterprise, an existing business or the entrepreneurial process. Review the graduate-level syllabus for fit.
A way to approach it
Follow the connection between an opportunity, a market and a business plan. Use the assignments as examples of how questions are structured.
Edition & context
Archived Spring 2013 teaching materials provide historical course context. They are not current market evidence or a promise of business results.